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Why would a small Canadian jewelry company need explosions, flame-throwers and exotic 12 ft. serpents in our newest campaign film? Well, quite frankly, we didn’t — we just like blowing shit up. We wanted the launch of “Destroyers” — our newest collection of rugged, handcrafted accessories — to go off with a literal BANG. So we spent our entire marketing budget (and then some) on one piece of balls-to-the-wall content. Check out the above video for one minute of all-out hellfire.

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