When The Rock, aka Mr. Dwayne Johnson, followed us on Instagram, we almost shit our pants. And then, the unthinkable happened — he sent us a message and asked about doing a collab. At that point, we actually shit our pants.
We’re a small Canadian jewelry company, so we went balls-to- the-wall. We designed him a full collection. And then… Nothing. We got ghosted. By the fucking Rock.
But we’re a determined bunch, so we hired a 60+ person film crew and made a cinematic masterpiece to pique his interest. There were explosions. There were flame-throwers. There were muscles. We packed all of The Rock’s favourite things into one minute of all-out hellfire.