DIAMOND CROSS RANCH X CLOCKS + COLOURS

For us, collabs aren't about clout or hype. We seek partners carefully and intentionally, based on shared fundamentals. This collab is based on legacy and respect. The Diamond Cross family has been ranching in Jackson Hole since 1912 - through harsh weather and trying times. We have endless respect for people who commit to their craft, even when it doesn't give back. Like DCR, we're also in it to build something worth passing down while knowing full well there are challenges around every corner.

Decade after decade, the Fuez family stayed on this land, ran cattle, broke horses, got their hands dirty and stood their ground. What they've built resonates so deeply because that kind of commitment and staying power is rare, but is exactly what we aspire to. We share the same values and drive our business the same way, with intention and high standards. We aren't making products to increase some numbers on a chart - we're doing it because it's our driving force to craft something that'll outlast all trends, hype and noise. Discipline over convenience. Quality over shortcuts. Authenticity in every story.

RODEO RING

00:08 seconds on the clock. You dance with nature, finding control in the chaos while riding a bucking horse. The energy rush hits like lightning. Bronc riding is only for true cowboys. Walter Feuz, founder of Diamond Cross Ranch, was a decorated cattleman and bronc rider whose rodeo career was built on integrity and hard work. Rodeo isn’t for the weak - it’s the ultimate test of courage and compassion.

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413 RING

Strength doesn’t always come from within - sometimes it’s borrowed, and sometimes it’s given. It’s not just about having the strength to reach any goal, but about enduring difficult times with resilience and peace.

Available with Black Onyx or Nephrite stone.

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BRAVE HEART RING

On the ranch, they learn a lot from free-roaming horses and working with nature to help horses find their trust without sacrificing their freedom. They understand not giving up on a horse because it can't be tamed, but giving it another chance instead. Brave Heart is one of many horses on the ranch who earned their name and whose presence was powerful. Harness that power and ride far.

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Striker LIGHTER SLEEVE

The legacy of bronc riding runs deep on Diamond Cross. Walter Feux, the ranch founder, was a decorated bronc rider and member of the Wyoming Cowboy Hall of Fame. Rooted in respect for the wild, untamed spirit of horses and embracing the power to run free.

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This story starts with Walter Fuez, Wyoming Cattleman of the Year, Cowboy Hall of Famer, a man who never needed to announce what he stood for but made his name with actions over words. We wanted to make something for everyone who's willing to put in the work. DCR is for people who understand that real quality is proven with time and shared with future generations. We're fully on board with that.

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